Twitter can be a useful social media tool for job search because it’s one more way to build a public professional brand. A benefit to using Twitter over other social media platforms is the openness of communication allowed. Most users have public profiles and allow you to “follow” them without specific permission. This lets you meet people and organizations, and allows you to share ideas.

Some tips for using Twitter include:

• Be thoughtful about creating your professional username, account name, and profile.
• The number of characters allowed in Twitter is small, but there is opportunity to use keywords important in your field.
• Use a photo in your profile. I recommend using the same photo here as in your LinkedIn profile so that you are instantly recognizable to viewers.

See our Career Center website for more information about Online Social Networking.